This next entry is going to be a struggle for me. When I think about this song I become irrationally angry. I feel a deep sense of pain and existential dread. I begin to actively hope for an end to it all for everyone always.
The year this song was released I was working at a hotel bar in very rural Iowa. Seriously, it wasn't even in a town. Just a weird German-themed waterpark/hotel/restaurant surrounded by a few other small businesses, on a quiet stretch of Interstate 80. Because it was local, and fairly inexpensive, there were a lot of weddings held there, and I often worked them as a bartender. And at every single one of them (for two years) I had to hear this lemon-juice-enema of a song.
Two things happened as a result.
1) I understood that mainstream country music had become hopelessly irredeemable.
2) As an expression of regular people, country music was a sort of barometer for where we were at, and it became clear that domesticated humans were also hopelessly irredeemable.
The most obvious problem with the song is just how dumb it is. This is not a statement of personal taste. If you were analyzing popular music over the last century with a baseline for lyrical achievement set by Bob Dylan, Lou Reed, Marvin Gaye, Neil Young, D Boon, Sam Coomes, Chuck D, etc. - and then you come across this song, you would thereafter be following a downward curve of literary and conceptual prowess in favor of the dumbest and most materialistic, egotistical, hypocritical and nonsensical bullshit possible.
And it is not like the song tries to hide the shameless genre exploitation and crass commercialism. It tells you right up front that they came to Nashville and started greasing pockets to get a break. Because these guys are not musicians nor artists, they are celebrity-seekers. Vapid, greedy little fugkpeople for whom the world is nothing more than a platter for self indulgence and excess.
And in the twenty years since this shit first went down the entire cultural system has been hijacked by celebrity-seekers, and art has been swallowed whole and spit back out as a term to describe a certain type of potentially profitable commodity. Perhaps this song was not the genesis, as culture has been heading this way since the inception of mass media, but it does mark the point in time when pop stars no longer had to be ashamed of, or try to hide, the blatant opportunistic pandering which is only a vehicle to fortune and fame.
*Frito cheers as his car explodes*















